What's allowed
- NIL agreements meeting the rule's restrictions, after the required NFHS NIL education course
What's prohibited
- Compensation conditioned on athletic performance
- Reference to the school, public school unit, conference, administering organization, or NFHS - or use of their intellectual property or uniforms
- Endorsing during competition or school activities
- Adult establishments; alcohol; tobacco and vaping; cannabis; controlled substances; opioids/pharmaceuticals; weapons/firearms; gambling and sports betting; activities disruptive to school operations
- Athletic staff, booster representatives, or NIL collective representatives using NIL promises to recruit, acting as the student's agent or marketing rep, or facilitating deals
Parental consent, disclosure & representation
Disclosure runs to: Two tiers: student submits a DRAFT to school administrators 10 business days before signing and the executed copy within 5 business days after; the athletic director reports to the administering organization within 30 days; the organization reports to the State Board annually by June 30.
State-law status
Statutory framework: Session Law 2021-184 (HB 91) as amended by SL 2023-133 (SB 452), both verified enacted (Article 29E, G.S. ch. 115C). The rule is subordinate to and consistent with the statute - no conflict. Agency contracts (per G.S. 78C-86(1)) are folded into 'NIL agreement' and subject to the same rules; school/booster/collective personnel are barred from acting as agents, but outside licensed agents are not banned.
Who sets this rule
NC State Board of Education (16 NCAC 06E .0211); NCHSAA as delegated administrator sets North Carolina's high school eligibility rules. High school NIL is governed by private association bylaws — not federal law, and in most states not statute — which is why the answer differs state to state and can change in a single handbook cycle.
Sources
- 16 NCAC 06E .0211 - Name, Image, and Likeness (temporary rule Jan 2, 2025; standing rule eff. July 1, 2025; amended eff. July 1, 2026) (July 1, 2026)
If the student is under 18 years of age, the student's parent or legal guardian shall be a party to the NIL agreement.
- NCHSAA NIL compliance materials (court-order note) (July 1, 2025)
Pursuant to a court order, the State Board of Education's proposed Rule 16 NCAC 06E .0211 applies to name, image, and likeness ("NIL") agreements... The NCHSAA applies the same rule to all membership entities.
Governing text effective July 1, 2025.
Change history
- July 19, 2026 — Initial publication from primary-source research pass (adversarially verified; see citations).
Spot an error? Tell us and cite the source — we re-check the primary source before changing anything, and record what changed.
Other states
- Alabama — Prohibited
- Arkansas — Permitted with conditions
- California — Permitted with conditions
- Florida — Permitted with conditions
- Georgia — Permitted with conditions
- Illinois — Permitted with conditions
- Kentucky — Permitted with conditions
- Louisiana — Permitted with conditions
- Missouri — Permitted with conditions
- Mississippi — Prohibited
- New York — Permitted with conditions
- Ohio — Permitted with conditions
- Oklahoma — Permitted with conditions
- Pennsylvania — Permitted with conditions
- South Carolina — Prohibited
- Tennessee — Permitted with conditions
- Texas — Permitted with conditions